5 Takeaways from Search Marketing Expo Advanced 2014
The Search Marketing Expo (SMX) Advanced conference in Seattle, Washington wrapped up last week. A variety of search engine marketing experts including Brad Geddes, Chris Goward, Feras Alhou, Heather...
View Article6 Tips to Creating an Ideal Landing Page
Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively,...
View ArticleNew Changes Coming to Google Adwords
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Below is a recap to get you up to speed. Upgraded Campaigns...
View Article4 Steps to Prep Your Search Engine Marketing for the Holidays
October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, plus Black Friday and Cyber Monday mark some of the biggest and busiest...
View Article5 Ways to Use Paid Search & SEO Together
Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but...
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How to use Google Ad Extensions
Think about the last time you typed a phrase into Google. How many results came up? Probably millions, along with a few ads. This is what happens when searchers are looking for the products and...
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Get found on Small Business Saturday and beyond
American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by...
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The top 20 places your business needs to be listed online
Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages. These days it’s crucial for small businesses to instead prominently list themselves in...
View ArticleGuide to Search Engine Optimization and Marketing
With 89 percent of customers starting their buying process from a search engine, it has never been so vital to show up online — especially considering that 75 percent of searchers never scroll past the...
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